SYMANTEC: The Big Picture
The brief was to drive downloads of Symantec’s 2015 Internet Security Threat Report (ISTR). These social posts were carefully designed to trigger Twitter’s preview algorithm and tell a two-step story there the image preview represented a security threat and the expanded image suggests the ideal Symantec solution.

2015 IN2SABRE Awards Asia-Pacific
Winner – Best use of Twitter/WeChat
Symantec – The Full Picture